{"id":202,"date":"2018-10-31T11:27:58","date_gmt":"2018-10-31T10:27:58","guid":{"rendered":"https:\/\/eikonmetrics.fr\/?page_id=202"},"modified":"2019-05-13T10:42:02","modified_gmt":"2019-05-13T08:42:02","slug":"services","status":"publish","type":"page","link":"https:\/\/eikonmetrics.fr\/index.php\/services\/","title":{"rendered":"services"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbFeatures\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.6″ use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_start=\u00a0\u00bb#00a6cb\u00a0\u00bb background_color_gradient_end=\u00a0\u00bb#20d0d3″ background_color_gradient_direction=\u00a0\u00bb90deg\u00a0\u00bb min_height=\u00a0\u00bb400px\u00a0\u00bb max_height=\u00a0\u00bb400px\u00a0\u00bb custom_padding=\u00a0\u00bb|0px|100px|0px\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb3.22.3″][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb3.17.6″][et_pb_text _builder_version=\u00a0\u00bb3.22.6″ custom_margin=\u00a0\u00bb||50px\u00a0\u00bb custom_padding=\u00a0\u00bb||\u00a0\u00bb]<\/p>\n

Satisfaire – Am\u00e9liorer – Communiquer<\/span><\/strong><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb3.22.6″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_2_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb28px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.4em\u00a0\u00bb header_3_font=\u00a0\u00bb||||||||\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb max_width=\u00a0\u00bb700px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||50px\u00a0\u00bb]<\/p>\n

Notre savoir-faire<\/span><\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb3.22.6″]<\/p>\n

Qui est votre public, comment il interagit, ce qui le motive, le touche? <\/span><\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb3.22.4″ background_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb1deg\u00a0\u00bb border_radii=\u00a0\u00bbon|8px|8px|8px|8px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb|||0px|true\u00a0\u00bb custom_padding=\u00a0\u00bb80px|0px|80px|0px|true|false\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb][et_pb_row custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb custom_margin=\u00a0\u00bb|20px||20px|true|true\u00a0\u00bb make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.7″ background_color_gradient_direction=\u00a0\u00bb120deg\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb width_unit=\u00a0\u00bboff\u00a0\u00bb custom_width_percent=\u00a0\u00bb100%\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb3.0.47″][et_pb_divider color=\u00a0\u00bb#20d0d3″ divider_position=\u00a0\u00bbcenter\u00a0\u00bb divider_weight=\u00a0\u00bb2px\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.4″ max_width=\u00a0\u00bb35%\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb height=\u00a0\u00bb0px\u00a0\u00bb custom_margin=\u00a0\u00bb0px||-20px|-30px\u00a0\u00bb custom_padding=\u00a0\u00bb|||0px\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb3.22.7″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_text_align=\u00a0\u00bbleft\u00a0\u00bb header_text_color=\u00a0\u00bb#000000″ header_font_size=\u00a0\u00bb38px\u00a0\u00bb header_2_font=\u00a0\u00bb||||||||\u00a0\u00bb header_3_font=\u00a0\u00bb||||||||\u00a0\u00bb header_3_text_align=\u00a0\u00bbleft\u00a0\u00bb header_3_text_color=\u00a0\u00bb#444444″ header_3_line_height=\u00a0\u00bb1.7em\u00a0\u00bb header_4_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_4_text_align=\u00a0\u00bbleft\u00a0\u00bb header_4_text_color=\u00a0\u00bb#444444″ header_4_font_size=\u00a0\u00bb14px\u00a0\u00bb border_color_top=\u00a0\u00bb#00a6cb\u00a0\u00bb border_color_bottom=\u00a0\u00bb#00a6cb\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb max_width=\u00a0\u00bb60%\u00a0\u00bb module_alignment=\u00a0\u00bbright\u00a0\u00bb height=\u00a0\u00bb100px\u00a0\u00bb custom_margin=\u00a0\u00bb|0px||||false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_padding=\u00a0\u00bb|0px||||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb20px||\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb]<\/p>\n

Etudes consommateurs.<\/span><\/span>
<\/span><\/strong><\/h1>\n

Les utilisateurs \/ consommateurs sont les mieux placer pour exprimer ce qu\u2019ils aiment et comment ils le d\u00e9sirent.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb3.0.47″][et_pb_text _builder_version=\u00a0\u00bb3.22.6″ min_height=\u00a0\u00bb375px\u00a0\u00bb custom_margin=\u00a0\u00bb|50px|30px|||\u00a0\u00bb custom_padding=\u00a0\u00bb100px||28px|||\u00a0\u00bb]<\/p>\n

Comprendre les moteurs du comportement\u00a0 & traduire les comportements non-verbaux<\/h4>\n

Le verbal (aspects conscients) :<\/span> <\/strong> questionnaires, enquetes satisfaction, entretiens, analyses textes (commentaires, reseaux sociaux, \u2026).<\/p>\n

Le non verbal (aspects inconscients) :<\/span><\/strong> pr\u00e9f\u00e9rences, mouse tracking, IAT, amor\u00e7age.<\/p>\n

Exp\u00e9rience Utilisateur : <\/span><\/strong>parcours, analyse mouvement, (micro)interactions, …<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb3.0.47″][et_pb_image src=\u00a0\u00bbhttps:\/\/eikonmetrics.fr\/wp-content\/uploads\/2019\/05\/etude_service2@4x.png\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.7″ width=\u00a0\u00bb250px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb max_height=\u00a0\u00bb375px\u00a0\u00bb custom_margin=\u00a0\u00bb|291px||||\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb-141px|201px||201px||true\u00a0\u00bb custom_margin_phone=\u00a0\u00bb|113px||113px||true\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_padding_phone=\u00a0\u00bb40px||\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_margin=\u00a0\u00bb-1px|auto||auto||\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.4″][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb3.22.4″][et_pb_blurb title=\u00a0\u00bbEmotions\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.5″ border_radii=\u00a0\u00bbon|4px|4px|4px|4px\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset1″ min_height=\u00a0\u00bb160px\u00a0\u00bb custom_padding=\u00a0\u00bb20px|20px|20px|20px|true|true\u00a0\u00bb]<\/p>\n

Identifier les \u00e9motions pertinentes et s\u2019assurer qu\u2019elles soient per\u00e7ues correctement.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb3.22.4″][et_pb_blurb title=\u00a0\u00bbProcessus de d\u00e9cision\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.5″ border_radii=\u00a0\u00bbon|4px|4px|4px|4px\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset1″ width=\u00a0\u00bb100%\u00a0\u00bb min_height=\u00a0\u00bb160px\u00a0\u00bb custom_padding=\u00a0\u00bb20px|20px|20px|20px|true|true\u00a0\u00bb]<\/p>\n

Identifier les d\u00e9clencheurs rationnels et \u00e9motionnels pour agir sur le processus de d\u00e9cision (achat, conversion, fid\u00e9lisation,\u2026).<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb3.22.4″][et_pb_blurb title=\u00a0\u00bbDimensions d\u00e9cisives\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.5″ border_radii=\u00a0\u00bbon|4px|4px|4px|4px\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset1″ min_height=\u00a0\u00bb160px\u00a0\u00bb custom_padding=\u00a0\u00bb20px|20px|20px|20px|true|true\u00a0\u00bb]<\/p>\n

Connaitre les d\u00e9terminants et les envies de son public pour r\u00e9pondre pr\u00e9cisement \u00e0 ses attentes.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb3.22.7″ background_color=\u00a0\u00bb#f0f0f0″ background_color_gradient_direction=\u00a0\u00bb1deg\u00a0\u00bb border_radii=\u00a0\u00bbon|8px|8px|8px|8px\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset1″ module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb|||0px|true\u00a0\u00bb custom_padding=\u00a0\u00bb80px|0px|80px|0px|true|false\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|20px||20px||true\u00a0\u00bb][et_pb_row custom_padding=\u00a0\u00bb0px||0px|0px|false|false\u00a0\u00bb custom_margin=\u00a0\u00bb||||true\u00a0\u00bb padding_left_1=\u00a0\u00bb0px\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.4″ background_color_gradient_direction=\u00a0\u00bb120deg\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb width_unit=\u00a0\u00bboff\u00a0\u00bb custom_width_percent=\u00a0\u00bb100%\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb3.0.47″][et_pb_divider color=\u00a0\u00bb#20d0d3″ divider_position=\u00a0\u00bbcenter\u00a0\u00bb divider_weight=\u00a0\u00bb2px\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.4″ max_width=\u00a0\u00bb35%\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb height=\u00a0\u00bb0px\u00a0\u00bb custom_margin=\u00a0\u00bb0px||-20px|-30px\u00a0\u00bb custom_padding=\u00a0\u00bb|||0px\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb3.22.7″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_text_align=\u00a0\u00bbleft\u00a0\u00bb header_text_color=\u00a0\u00bb#000000″ header_font_size=\u00a0\u00bb38px\u00a0\u00bb header_2_font=\u00a0\u00bb||||||||\u00a0\u00bb header_3_font=\u00a0\u00bb||||||||\u00a0\u00bb header_3_text_align=\u00a0\u00bbleft\u00a0\u00bb header_3_text_color=\u00a0\u00bb#444444″ header_3_line_height=\u00a0\u00bb1.7em\u00a0\u00bb header_4_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_4_text_align=\u00a0\u00bbleft\u00a0\u00bb header_4_text_color=\u00a0\u00bb#444444″ header_4_font_size=\u00a0\u00bb14px\u00a0\u00bb border_color_top=\u00a0\u00bb#00a6cb\u00a0\u00bb border_color_bottom=\u00a0\u00bb#00a6cb\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb max_width=\u00a0\u00bb60%\u00a0\u00bb module_alignment=\u00a0\u00bbright\u00a0\u00bb height=\u00a0\u00bb100px\u00a0\u00bb custom_margin=\u00a0\u00bb|0px||||false\u00a0\u00bb custom_padding=\u00a0\u00bb|0px||||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb20px|||20px\u00a0\u00bb custom_padding_phone=\u00a0\u00bb20px||\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb]<\/p>\n

Marketing.<\/span><\/span>
<\/span><\/strong><\/h1>\n

Mieux communiquer et toucher son public.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb3.0.47″][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb3.0.47″][\/et_pb_column][\/et_pb_row][et_pb_row custom_margin=\u00a0\u00bb|auto||auto||\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.6″ module_alignment=\u00a0\u00bbcenter\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb3.22.5″][et_pb_image src=\u00a0\u00bbhttps:\/\/eikonmetrics.fr\/wp-content\/uploads\/2019\/05\/Marketing@4x.png\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.6″ width=\u00a0\u00bb62%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_margin=\u00a0\u00bb4px|auto||auto||\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.5″][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb3.22.4″][et_pb_blurb title=\u00a0\u00bbPlateforme de marque\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.5″ border_radii=\u00a0\u00bbon|4px|4px|4px|4px\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset1″ min_height=\u00a0\u00bb340px\u00a0\u00bb custom_padding=\u00a0\u00bb20px|20px|20px|20px|true|true\u00a0\u00bb]<\/p>\n

Marquer et se d\u00e9marquer<\/span><\/strong><\/p>\n

Affirmer son identit\u00e9 de marque et v\u00e9rifier si elle est correctement per\u00e7ue par le public.<\/p>\n

 <\/p>\n

    \n
  • <\/span>Image de marque, arch\u00e9type<\/li>\n
  • Identifier les touch-points<\/li>\n
  • Passer la bonne \u00e9motion<\/li>\n
  • Tonalit\u00e9 et pertinence de contenu<\/li>\n<\/ul>\n

    [\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb3.22.4″][et_pb_blurb title=\u00a0\u00bbPersonae \u00a0\u00bb _builder_version=\u00a0\u00bb3.22.6″ border_radii=\u00a0\u00bbon|4px|4px|4px|4px\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset1″ min_height=\u00a0\u00bb340px\u00a0\u00bb custom_padding=\u00a0\u00bb20px|20px|20px|20px|true|true\u00a0\u00bb]<\/p>\n

    Psychologie et comportement<\/span><\/strong><\/p>\n

    Identifier vos diff\u00e9rents publics selon des crit\u00e8res pertinents.<\/p>\n

     <\/p>\n

      \n
    • <\/span>Arch\u00e9type<\/li>\n
    • MBTI-like<\/li>\n
    • Composants psychologiques<\/li>\n
    • Touch-points<\/li>\n<\/ul>\n

      [\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb3.22.4″][et_pb_blurb title=\u00a0\u00bbExp\u00e9rience digitale\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.7″ border_radii=\u00a0\u00bbon|4px|4px|4px|4px\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset1″ min_height=\u00a0\u00bb340px\u00a0\u00bb custom_padding=\u00a0\u00bb20px|20px|20px|20px|true|true\u00a0\u00bb]<\/p>\n

      Utilisation et ressenti<\/strong><\/span><\/p>\n

      Identifier les aspects rationnels et affectifs du comportement pendant qu\u2019ils se produisent, en r\u00e9actions aux contenus et \u00e0 l\u2019ergonomie \/ utilisation.<\/p>\n

       <\/p>\n

        \n
      • Webanalytics<\/li>\n
      • Mouse tracking comportemental<\/li>\n
      • Exp\u00e9rience & utilisation<\/li>\n
      • Tests produit \/ service<\/li>\n<\/ul>\n

        [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb3.22.7″ background_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb1deg\u00a0\u00bb border_radii=\u00a0\u00bbon|8px|8px|8px|8px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb|||0px|true\u00a0\u00bb custom_padding=\u00a0\u00bb80px|0px|80px|0px|true|false\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_margin_phone=\u00a0\u00bb|||\u00a0\u00bb][et_pb_row custom_padding=\u00a0\u00bb0px||0px|0px|false|false\u00a0\u00bb custom_margin=\u00a0\u00bb||||true\u00a0\u00bb padding_left_1=\u00a0\u00bb0px\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.4″ background_color_gradient_direction=\u00a0\u00bb120deg\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb width_unit=\u00a0\u00bboff\u00a0\u00bb custom_width_percent=\u00a0\u00bb100%\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb3.0.47″][et_pb_divider color=\u00a0\u00bb#20d0d3″ divider_position=\u00a0\u00bbcenter\u00a0\u00bb divider_weight=\u00a0\u00bb2px\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.4″ max_width=\u00a0\u00bb35%\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb height=\u00a0\u00bb0px\u00a0\u00bb custom_margin=\u00a0\u00bb0px||-20px|-30px\u00a0\u00bb custom_padding=\u00a0\u00bb|||0px\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb3.22.7″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_text_align=\u00a0\u00bbleft\u00a0\u00bb header_text_color=\u00a0\u00bb#000000″ header_font_size=\u00a0\u00bb38px\u00a0\u00bb header_2_font=\u00a0\u00bb||||||||\u00a0\u00bb header_3_font=\u00a0\u00bb||||||||\u00a0\u00bb header_3_text_align=\u00a0\u00bbleft\u00a0\u00bb header_3_text_color=\u00a0\u00bb#444444″ header_3_line_height=\u00a0\u00bb1.7em\u00a0\u00bb header_4_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_4_text_align=\u00a0\u00bbleft\u00a0\u00bb header_4_text_color=\u00a0\u00bb#444444″ header_4_font_size=\u00a0\u00bb14px\u00a0\u00bb border_color_top=\u00a0\u00bb#00a6cb\u00a0\u00bb border_color_bottom=\u00a0\u00bb#00a6cb\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb max_width=\u00a0\u00bb70%\u00a0\u00bb module_alignment=\u00a0\u00bbright\u00a0\u00bb height=\u00a0\u00bb100px\u00a0\u00bb custom_margin=\u00a0\u00bb|0px||||false\u00a0\u00bb custom_padding=\u00a0\u00bb|0px||||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb20px|||20px\u00a0\u00bb custom_padding_phone=\u00a0\u00bb20px|||20px\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb hover_enabled=\u00a0\u00bb0″]<\/p>\n

        Recherche & Developpement.<\/span><\/span>
        <\/span><\/strong><\/h1>\n

        M\u00e9thodologie scientifique et Data Sciences appliqu\u00e9es au comportement.<\/p>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb3.0.47″][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb3.0.47″][\/et_pb_column][\/et_pb_row][et_pb_row custom_margin=\u00a0\u00bb|auto|29px|auto||\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.5″ module_alignment=\u00a0\u00bbcenter\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb3.22.5″][et_pb_image src=\u00a0\u00bbhttps:\/\/eikonmetrics.fr\/wp-content\/uploads\/2019\/05\/RD5@4x.png\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.6″ width=\u00a0\u00bb36%\u00a0\u00bb width_tablet=\u00a0\u00bb64%\u00a0\u00bb width_phone=\u00a0\u00bb98%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb custom_margin=\u00a0\u00bb0px|||||\u00a0\u00bb make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.7″ width=\u00a0\u00bb100%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb3.22.4″][et_pb_blurb title=\u00a0\u00bbAnalyses donn\u00e9es\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.5″ border_radii=\u00a0\u00bbon|4px|4px|4px|4px\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset1″ min_height=\u00a0\u00bb255px\u00a0\u00bb custom_padding=\u00a0\u00bb20px|20px|20px|20px|true|true\u00a0\u00bb]<\/p>\n

          \n
        • Statistiques descriptives et inferentielles<\/li>\n
        • Analyses s\u00e9mantiques & \u00e9motionnelles de textes.<\/li>\n
        • Analyses mouvement (digital & physique).<\/li>\n<\/ul>\n

          [\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb3.22.4″][et_pb_blurb title=\u00a0\u00bbCompr\u00e9hension & Mod\u00e9lisation\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.5″ border_radii=\u00a0\u00bbon|4px|4px|4px|4px\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset1″ min_height=\u00a0\u00bb255px\u00a0\u00bb custom_padding=\u00a0\u00bb20px|20px|20px|20px|true|true\u00a0\u00bb]<\/p>\n

            \n
          • Machine \/ Deep Learning<\/li>\n
          • Mod\u00e8les supervis\u00e9s \/ non supervis\u00e9s<\/li>\n
          • Design \u00e9tudes & traitements donn\u00e9es<\/li>\n<\/ul>\n

            [\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb3.22.4″][et_pb_blurb title=\u00a0\u00bbMesurer effet\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.5″ border_radii=\u00a0\u00bbon|4px|4px|4px|4px\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset1″ min_height=\u00a0\u00bb255px\u00a0\u00bb custom_padding=\u00a0\u00bb20px|20px|20px|20px|true|true\u00a0\u00bb]<\/p>\n

              \n
            • Effet methode<\/li>\n
            • Utilisation Produit \/ service<\/li>\n
            • Retour Utilisation<\/li>\n
            • Test prototype<\/li>\n<\/ul>\n

              [\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb3.22.4″][et_pb_blurb title=\u00a0\u00bbValorisation scientifique\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.5″ body_font=\u00a0\u00bb||||||||\u00a0\u00bb border_radii=\u00a0\u00bbon|4px|4px|4px|4px\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset1″ min_height=\u00a0\u00bb255px\u00a0\u00bb custom_padding=\u00a0\u00bb20px|20px|20px|20px|true|true\u00a0\u00bb]<\/p>\n

                \n
              • Pr\u00e9sentation<\/li>\n
              • Article scientifique<\/li>\n
              • Vulgarisation scientifique<\/li>\n<\/ul>\n

                [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

                Satisfaire – Am\u00e9liorer – CommuniquerNotre savoir-faireQui est votre public, comment il interagit, ce qui le motive, le touche? Etudes consommateurs. Les utilisateurs \/ consommateurs sont les mieux placer pour exprimer ce qu\u2019ils aiment et comment ils le d\u00e9sirent.Comprendre les moteurs du comportement\u00a0 & traduire les comportements non-verbaux Le verbal (aspects conscients) : questionnaires, enquetes satisfaction, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"yoast_head":"\nservices - Eikon metrics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eikonmetrics.fr\/index.php\/services\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"services - Eikon metrics\" \/>\n<meta property=\"og:description\" content=\"Satisfaire - Am\u00e9liorer - CommuniquerNotre savoir-faireQui est votre public, comment il interagit, ce qui le motive, le touche? 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