{"id":169,"date":"2018-10-31T11:29:49","date_gmt":"2018-10-31T10:29:49","guid":{"rendered":"https:\/\/eikonmetrics.fr\/?page_id=169"},"modified":"2019-05-13T10:36:40","modified_gmt":"2019-05-13T08:36:40","slug":"sciences-cog","status":"publish","type":"page","link":"https:\/\/eikonmetrics.fr\/index.php\/sciences-cog\/","title":{"rendered":""},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ module_id=\u00a0\u00bbdeux\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.5″ use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_start=\u00a0\u00bbrgba(0,166,203,0.6)\u00a0\u00bb background_color_gradient_end=\u00a0\u00bbrgba(32,208,211,0.6)\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb270deg\u00a0\u00bb background_color_gradient_start_position=\u00a0\u00bb50%\u00a0\u00bb background_color_gradient_overlays_image=\u00a0\u00bbon\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/eikonmetrics.fr\/wp-content\/uploads\/2018\/11\/x2@2x.png\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_center\u00a0\u00bb height=\u00a0\u00bb400px\u00a0\u00bb custom_margin=\u00a0\u00bb||||true\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb3.22.3″ module_alignment=\u00a0\u00bbcenter\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb3.17.6″][et_pb_text _builder_version=\u00a0\u00bb3.22.4″ header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb custom_margin=\u00a0\u00bb50px||\u00a0\u00bb]<\/p>\n

Les sciences cognitives appliqu\u00e9es<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb3.22.4″ background_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb1deg\u00a0\u00bb border_radii=\u00a0\u00bbon|8px|8px|8px|8px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb height=\u00a0\u00bb400px\u00a0\u00bb custom_margin=\u00a0\u00bb|||0px|true\u00a0\u00bb custom_padding=\u00a0\u00bb80px|0px|0px|0px|false|false\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb][et_pb_row custom_padding=\u00a0\u00bb0px||0px|0px|false|false\u00a0\u00bb custom_margin=\u00a0\u00bb||||true\u00a0\u00bb padding_left_1=\u00a0\u00bb0px\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.4″ background_color_gradient_direction=\u00a0\u00bb120deg\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb width_unit=\u00a0\u00bboff\u00a0\u00bb custom_width_percent=\u00a0\u00bb100%\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb3.0.47″][et_pb_divider color=\u00a0\u00bb#20d0d3″ divider_position=\u00a0\u00bbcenter\u00a0\u00bb divider_weight=\u00a0\u00bb2px\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.4″ max_width=\u00a0\u00bb35%\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb height=\u00a0\u00bb0px\u00a0\u00bb custom_margin=\u00a0\u00bb0px||-20px|-30px\u00a0\u00bb custom_padding=\u00a0\u00bb|||0px\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb3.22.7″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_text_align=\u00a0\u00bbleft\u00a0\u00bb header_text_color=\u00a0\u00bb#000000″ header_font_size=\u00a0\u00bb38px\u00a0\u00bb header_2_font=\u00a0\u00bb||||||||\u00a0\u00bb header_3_font=\u00a0\u00bb||||||||\u00a0\u00bb header_3_text_align=\u00a0\u00bbleft\u00a0\u00bb header_3_text_color=\u00a0\u00bb#444444″ header_3_line_height=\u00a0\u00bb1.7em\u00a0\u00bb header_4_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_4_text_align=\u00a0\u00bbleft\u00a0\u00bb header_4_text_color=\u00a0\u00bb#444444″ header_4_font_size=\u00a0\u00bb14px\u00a0\u00bb border_color_top=\u00a0\u00bb#00a6cb\u00a0\u00bb border_color_bottom=\u00a0\u00bb#00a6cb\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb max_width=\u00a0\u00bb60%\u00a0\u00bb module_alignment=\u00a0\u00bbright\u00a0\u00bb height=\u00a0\u00bb100px\u00a0\u00bb custom_margin=\u00a0\u00bb|0px||||false\u00a0\u00bb custom_padding=\u00a0\u00bb|0px||||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb20px|||20px\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ custom_padding_phone=\u00a0\u00bb|||20px\u00a0\u00bb]<\/p>\n

Une approche fine du comportement.<\/span><\/span>
<\/span><\/strong><\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb3.0.47″][et_pb_text _builder_version=\u00a0\u00bb3.22.6″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_text_align=\u00a0\u00bbleft\u00a0\u00bb header_text_color=\u00a0\u00bb#000000″ header_font_size=\u00a0\u00bb38px\u00a0\u00bb header_2_font=\u00a0\u00bb||||||||\u00a0\u00bb header_3_font=\u00a0\u00bb||||||||\u00a0\u00bb header_3_text_align=\u00a0\u00bbleft\u00a0\u00bb header_3_text_color=\u00a0\u00bb#444444″ header_3_line_height=\u00a0\u00bb1.7em\u00a0\u00bb header_4_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_4_text_align=\u00a0\u00bbleft\u00a0\u00bb header_4_text_color=\u00a0\u00bb#444444″ header_4_font_size=\u00a0\u00bb14px\u00a0\u00bb border_color_top=\u00a0\u00bb#00a6cb\u00a0\u00bb border_color_bottom=\u00a0\u00bb#00a6cb\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb module_alignment=\u00a0\u00bbright\u00a0\u00bb height=\u00a0\u00bb100px\u00a0\u00bb custom_margin=\u00a0\u00bb|0px||||false\u00a0\u00bb custom_padding=\u00a0\u00bb100px|0px||||\u00a0\u00bb]<\/p>\n

Les sciences cognitives procurent un cadre th\u00e9orique puissant <\/strong>regroupant les derni\u00e8res avanc\u00e9es en sciences comportementales et les disciplines appliqu\u00e9es (Neuromarketing, Marketing sensoriel & \u00e9motionnel, \u2026 ). L’objectif \u00e9tant toujours de comprendre et mod\u00e9liser le comportement humain<\/strong> sous tous ses aspects, en toutes circonstances.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb3.0.47″][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ make_equal=\u00a0\u00bbon\u00a0\u00bb specialty=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.5″ custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb3.0.47″][et_pb_image src=\u00a0\u00bbhttps:\/\/eikonmetrics.fr\/wp-content\/uploads\/2019\/05\/Cerveau_legend\u00e9@4x.png\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.5″][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ specialty_columns=\u00a0\u00bb2″ _builder_version=\u00a0\u00bb3.0.47″][et_pb_row_inner _builder_version=\u00a0\u00bb3.22.5″ custom_margin=\u00a0\u00bb|||40px\u00a0\u00bb][et_pb_column_inner type=\u00a0\u00bb1_3″ saved_specialty_column_type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb3.0.47″][et_pb_blurb title=\u00a0\u00bbPersonnalit\u00e9\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.4″]<\/p>\n

Qui?<\/span><\/strong><\/p>\n

Connaitre son public pour mieux cibler son offre et sa communication<\/p>\n

    \n
  • Traits de personnalit\u00e9s<\/li>\n
  • Motivations<\/li>\n
  • Valeurs \/ croyances<\/li>\n<\/ul>\n

     <\/p>\n

    [\/et_pb_blurb][\/et_pb_column_inner][et_pb_column_inner type=\u00a0\u00bb1_3″ saved_specialty_column_type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb3.0.47″][et_pb_blurb title=\u00a0\u00bbM\u00e9canismes psychologiques\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.6″]<\/p>\n

    Pourquoi?<\/span><\/strong><\/p>\n

    D\u00e9finir les composants psychologiques et comportementaux essentiels et identifier ceux qui sont moteurs d’actions.<\/p>\n

      \n
    • Sensoriels<\/li>\n
    • Emotionnels<\/li>\n
    • \u00c9tapes de la d\u00e9cision<\/li>\n
    • Apprentissage<\/li>\n<\/ul>\n

       <\/p>\n

      [\/et_pb_blurb][\/et_pb_column_inner][et_pb_column_inner type=\u00a0\u00bb1_3″ saved_specialty_column_type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb3.0.47″][et_pb_blurb title=\u00a0\u00bbComportement en action\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.6″]<\/p>\n

      Comment?<\/span><\/strong><\/p>\n

      Mesurer comment l\u2019utilisateur interagit d\u00e9livre un portrait comportemental riche en informations exploitables.<\/p>\n

        \n
      • Parcours<\/li>\n
      • (micro)Interactions<\/li>\n
      • Informations d\u00e9cisives<\/li>\n
      • Pr\u00e9f\u00e9rences<\/li>\n
      • Erreurs<\/li>\n<\/ul>\n

         <\/p>\n

         <\/p>\n

        [\/et_pb_blurb][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb3.22.6″ background_color=\u00a0\u00bb#f0f0f0″ background_color_gradient_direction=\u00a0\u00bb1deg\u00a0\u00bb border_radii=\u00a0\u00bbon|8px|8px|8px|8px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb|||0px|true\u00a0\u00bb custom_padding=\u00a0\u00bb0px|0px|0px|0px|true|false\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||0px|false|false\u00a0\u00bb custom_margin=\u00a0\u00bb80px|238px||-72px|false|false\u00a0\u00bb make_equal=\u00a0\u00bbon\u00a0\u00bb padding_left_1=\u00a0\u00bb0px\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.6″ background_color_gradient_direction=\u00a0\u00bb120deg\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb2560px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb max_height=\u00a0\u00bb1000px\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb width_unit=\u00a0\u00bboff\u00a0\u00bb custom_width_percent=\u00a0\u00bb100%\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb3.0.47″][et_pb_divider color=\u00a0\u00bb#20d0d3″ divider_position=\u00a0\u00bbcenter\u00a0\u00bb divider_weight=\u00a0\u00bb2px\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.4″ max_width=\u00a0\u00bb35%\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb height=\u00a0\u00bb0px\u00a0\u00bb custom_margin=\u00a0\u00bb0px||-20px|-30px\u00a0\u00bb custom_padding=\u00a0\u00bb|||0px\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb3.22.6″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_text_align=\u00a0\u00bbleft\u00a0\u00bb header_text_color=\u00a0\u00bb#000000″ header_font_size=\u00a0\u00bb38px\u00a0\u00bb header_2_font=\u00a0\u00bb||||||||\u00a0\u00bb header_3_font=\u00a0\u00bb||||||||\u00a0\u00bb header_3_text_align=\u00a0\u00bbleft\u00a0\u00bb header_3_text_color=\u00a0\u00bb#444444″ header_3_line_height=\u00a0\u00bb1.7em\u00a0\u00bb header_4_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_4_text_align=\u00a0\u00bbleft\u00a0\u00bb header_4_text_color=\u00a0\u00bb#444444″ header_4_font_size=\u00a0\u00bb14px\u00a0\u00bb border_color_top=\u00a0\u00bb#00a6cb\u00a0\u00bb border_color_bottom=\u00a0\u00bb#00a6cb\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb max_width=\u00a0\u00bb60%\u00a0\u00bb module_alignment=\u00a0\u00bbright\u00a0\u00bb height=\u00a0\u00bb100px\u00a0\u00bb custom_margin=\u00a0\u00bb|0px||||false\u00a0\u00bb custom_padding=\u00a0\u00bb|0px||||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb20px|||100px\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|||100px\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb]<\/p>\n

        Etudes du comportement.<\/span><\/span>
        <\/span><\/strong><\/h1>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb3.0.47″][et_pb_blurb _builder_version=\u00a0\u00bb3.22.6″ custom_margin=\u00a0\u00bb100px||\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|||100px\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb]<\/p>\n

        Mieux conna\u00eetre pour mieux satisfaire.<\/span><\/strong><\/p>\n

        Nous adaptons notre m\u00e9thode<\/strong> \u00e0 votre probl\u00e9matique et personnalisons chaque \u00e9tude pour d\u00e9livrer les bons insights. En plus des m\u00e9thodes classiques, nous mettons l\u2019accent sur les aspects inconscients (non verbaux)<\/strong> du comportement pour gagner en pr\u00e9cision et d\u00e9celer les touch-points qui influencent le plus les comportements<\/strong>.<\/p>\n

        [\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb3.0.47″][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ specialty=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.4″ background_color=\u00a0\u00bb#f0f0f0″ custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ specialty_columns=\u00a0\u00bb2″ _builder_version=\u00a0\u00bb3.0.47″][et_pb_row_inner _builder_version=\u00a0\u00bb3.22.4″][et_pb_column_inner type=\u00a0\u00bb1_3″ saved_specialty_column_type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb3.0.47″][et_pb_blurb title=\u00a0\u00bbAttitudes\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.6″]<\/p>\n

        Les m\u00e9thodes non verbales (implicites) permettent d\u2019identifier les attitudes rationnelles et affectives d\u2019une personne.<\/p>\n

        [\/et_pb_blurb][\/et_pb_column_inner][et_pb_column_inner type=\u00a0\u00bb1_3″ saved_specialty_column_type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb3.0.47″][et_pb_blurb title=\u00a0\u00bbCauses du comportement\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.4″]<\/p>\n

        \u00c9tudier les motivations profondes d\u2019un choix ou l\u2019origine d\u2019une r\u00e9action demande un degr\u00e9 de pr\u00e9cision difficilement atteignable par des questions.<\/p>\n

        [\/et_pb_blurb][\/et_pb_column_inner][et_pb_column_inner type=\u00a0\u00bb1_3″ saved_specialty_column_type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb3.0.47″][et_pb_blurb title=\u00a0\u00bbRaisonnement\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.4″]<\/p>\n

        Pour (r\u00e9)agir rapidement et s\u2019adapter en toutes circonstances, notre cerveau utilise des automatismes et des raccourcis de pens\u00e9es qui ne sont pas verbalisables.<\/p>\n

        [\/et_pb_blurb][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb3.0.47″][et_pb_image src=\u00a0\u00bbhttps:\/\/eikonmetrics.fr\/wp-content\/uploads\/2019\/04\/procExpFINAL@4x.png\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.4″][\/et_pb_image][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb3.22.4″ background_color=\u00a0\u00bbrgba(240,240,240,0)\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb1deg\u00a0\u00bb border_radii=\u00a0\u00bbon|8px|8px|8px|8px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb|||0px|true\u00a0\u00bb custom_padding=\u00a0\u00bb0px|0px|0px|0px|true|false\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||0px|false|false\u00a0\u00bb custom_margin=\u00a0\u00bb80px|238px|80px|-72px|true|false\u00a0\u00bb make_equal=\u00a0\u00bbon\u00a0\u00bb padding_left_1=\u00a0\u00bb0px\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.4″ background_color_gradient_direction=\u00a0\u00bb120deg\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb2560px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb max_height=\u00a0\u00bb1000px\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb width_unit=\u00a0\u00bboff\u00a0\u00bb custom_width_percent=\u00a0\u00bb100%\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb3.0.47″][et_pb_divider color=\u00a0\u00bb#20d0d3″ divider_position=\u00a0\u00bbcenter\u00a0\u00bb divider_weight=\u00a0\u00bb2px\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.4″ max_width=\u00a0\u00bb35%\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb height=\u00a0\u00bb0px\u00a0\u00bb custom_margin=\u00a0\u00bb0px||-20px|-30px\u00a0\u00bb custom_padding=\u00a0\u00bb|||0px\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb3.22.6″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_text_align=\u00a0\u00bbleft\u00a0\u00bb header_text_color=\u00a0\u00bb#000000″ header_font_size=\u00a0\u00bb38px\u00a0\u00bb header_2_font=\u00a0\u00bb||||||||\u00a0\u00bb header_3_font=\u00a0\u00bb||||||||\u00a0\u00bb header_3_text_align=\u00a0\u00bbleft\u00a0\u00bb header_3_text_color=\u00a0\u00bb#444444″ header_3_line_height=\u00a0\u00bb1.7em\u00a0\u00bb header_4_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_4_text_align=\u00a0\u00bbleft\u00a0\u00bb header_4_text_color=\u00a0\u00bb#444444″ header_4_font_size=\u00a0\u00bb14px\u00a0\u00bb border_color_top=\u00a0\u00bb#00a6cb\u00a0\u00bb border_color_bottom=\u00a0\u00bb#00a6cb\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb max_width=\u00a0\u00bb60%\u00a0\u00bb module_alignment=\u00a0\u00bbright\u00a0\u00bb height=\u00a0\u00bb100px\u00a0\u00bb custom_margin=\u00a0\u00bb|0px||||false\u00a0\u00bb custom_padding=\u00a0\u00bb|0px||||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb20px|||100px\u00a0\u00bb custom_padding_phone=\u00a0\u00bb20px|||100px\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb]<\/p>\n

        Data Driven.<\/span><\/span>
        <\/span><\/strong><\/h1>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb3.0.47″][et_pb_text _builder_version=\u00a0\u00bb3.22.6″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb100px|||100px\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb]<\/p>\n

        Nous d\u00e9livrons des recommandations fiables en se basant sur l’analyse de donn\u00e9es de vos consommateurs et utilisateurs<\/strong>.<\/p>\n

        Plus de pr\u00e9cision :<\/span><\/strong> Par des mesures faites lorsque le comportement se produit<\/strong> et non \u00e0 posteriori, comme souvent avec les mesures auto-rapport\u00e9es.<\/p>\n

        Plus de finesse :<\/span><\/strong> Des mesures pr\u00e9cises sur les r\u00e9actions \u00e0 un \u00e9l\u00e9ment pr\u00e9cis<\/strong> de communication, d\u2019un produit ou service.<\/p>\n

        Plus de fiabilit\u00e9 :<\/strong> <\/span>Plus besoin de poser de question<\/strong> pour avoir la r\u00e9ponse.<\/strong> Cela \u00e9vite de nombreux biais (image de soi, normes sociales, …), ainsi que les risques de rationalisation d\u2019un processus inconscient.<\/p>\n

        [\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb3.22.6″ custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|||100px\u00a0\u00bb]<\/p>\n

        Pour valider les r\u00e9sultats de nos \u00e9tudes, nous maitrisons les statistiques, le Deep\/Machine Learning. <\/span><\/h4>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb3.0.47″][et_pb_image src=\u00a0\u00bbhttps:\/\/eikonmetrics.fr\/wp-content\/uploads\/2019\/05\/datadriven@4x.png\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.7″ width=\u00a0\u00bb80%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb max_height=\u00a0\u00bb350px\u00a0\u00bb custom_margin=\u00a0\u00bb0px|103px||103px||true\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

        Les sciences cognitives appliqu\u00e9esUne approche fine du comportement. Les sciences cognitives procurent un cadre th\u00e9orique puissant regroupant les derni\u00e8res avanc\u00e9es en sciences comportementales et les disciplines appliqu\u00e9es (Neuromarketing, Marketing sensoriel & \u00e9motionnel, \u2026 ). L’objectif \u00e9tant toujours de comprendre et mod\u00e9liser le comportement humain sous tous ses aspects, en toutes circonstances.Qui? 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